Generative AI visibility: what Google actually recommends

What the platform says

• Google says foundational SEO best practices continue to apply to its generative AI search experiences.
• It recommends unique, useful, non-commodity content with a real point of view or first-hand experience.
• Google explicitly says site owners can ignore tactics such as unnecessary AI text files and other supposed AEO/GEO hacks for Google Search.

What this does not establish

• There is no published Google rule saying a special “AI schema” is required for AI Overviews or AI Mode.
• Publishing more AI-generated pages is not, by itself, a visibility strategy.
• Changing dates or manufacturing “freshness” does not make weak content stronger.

Ozmov practice

We prioritise crawlability, clear information architecture, original media, useful expert-led content, consistent entities and measurement. We use AI where it helps workflow, not as a substitute for the evidence and experience the page is supposed to contain.