What the platform says

  • Microsoft introduced AI Performance in Bing Webmaster Tools to show when publisher URLs are cited across supported AI experiences.
  • The reporting includes citation counts and cited-page information; Microsoft cautions that these metrics do not represent ranking or authority.
  • Bing recommends keeping information accurate and current and points publishers to IndexNow for faster change discovery.

What this does not establish

  • A citation count is not the same as a traditional search ranking position.
  • More updates are not automatically better; the information needs to remain accurate and useful.
  • AI citation data does not replace conversion measurement or business outcomes.

Ozmov practice

We use AI citation reporting as one visibility signal alongside indexing, search performance, analytics and enquiries. The goal is qualified discovery—not a dashboard number in isolation.

Editorial method

This page paraphrases the linked primary source and separates that published guidance from Ozmov's practical interpretation. We do not treat undocumented industry claims as platform rules.

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