Ozmov field note based on production and digital practice. It is not attributed to a platform or presented as a universal rule.
Start with destinations
List the places the material needs to live: homepage, service pages, executive profile, LinkedIn, vertical social, press material, sales deck or future editorial.
Capture deliberately
Plan framing, orientation, clean plates, cutaways, stills and alternate takes so one setup can create assets for different contexts without forcing every shot into every channel.
Protect future value
Organise masters, selects and rights information so the material remains reusable instead of disappearing into a finished edit and an old hard drive.
Verify it yourself
Where an official source exists, use the source above or search the source title directly. Ozmov separates documented platform guidance from our practical interpretation.