What maintenance is for
Businesses, regulations, services, competitors, software and customer questions change. Websites should be reviewed so they remain accurate, useful and technically healthy.
What it should not become
A routine of changing dates or adding low-value text solely to create the appearance of freshness.
Ozmov practice
Observe search and business conditions, update material when something meaningful changes, repair technical issues and expand content when there is genuinely more useful information to add.
Primary sourceGoogle Search Central — Helpful, reliable, people-first content ↗
Google Search Central — Helpful, reliable, people-first contentVerify it yourself
Where an official source exists, use the source above or search the source title directly. Ozmov separates documented platform guidance from our practical interpretation.